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TBH Land > Blog > Residential > Urban vs. Suburban: Where Are Homebuyers Heading in 2023?
Residential

Urban vs. Suburban: Where Are Homebuyers Heading in 2023?

TBH LAND
Last updated: February 8, 2026 11:47 am
TBH LAND Published February 8, 2026
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Urban vs. Suburban: Where Are Homebuyers Heading in 2023?

The Changing Face of Urban Living

Urban living has long been associated with vibrancy, diversity, and convenience. Major cities such as New York, Los Angeles, and Chicago have attracted a plethora of homebuyers due to their plentiful job opportunities, cultural experiences, and entertainment options. However, the COVID-19 pandemic has significantly altered perceptions of city life. In 2023, urban homebuyers are weighing the pros and cons more carefully than ever.

Contents
Urban vs. Suburban: Where Are Homebuyers Heading in 2023?The Changing Face of Urban LivingAttractiveness of Suburban LifeDemographic Shifts Influencing MovesUrban vs. Suburban: What’s Driving Choices?Trends and Projections for 2023Finally, Homebuyers’ Decision-Making Process
  • Work-from-Home Trends: One of the most significant shifts has been the rise of remote work. Manycompanies have adopted flexible work policies, allowing employees to work from anywhere. This newfound flexibility has enabled homebuyers to consider living in urban environments without the daily grind of commuting. Urban areas that offer a mix of remote opportunities and leisure activities are becoming increasingly appealing.

  • Cost of Living: Despite the allure of city life, homebuyers are grappling with rising costs. According to the latest reports, urban housing prices have surged, pushing potential buyers to evaluate their budgets and long-term financial commitments. High costs are causing some to reconsider a city-centered lifestyle, especially first-time homebuyers.

  • Real Estate Developments: Urban areas are investing heavily in real estate developments that prioritize green spaces, entertainment, and transportation. Projects like mixed-use developments are appealing to buyers looking for a lively neighborhood that provides all amenities within walking distance.

Attractiveness of Suburban Life

On the other side of the equation is the allure of suburban living. Cities that were once considered secondary options are experiencing a renaissance as young families and first-time buyers flock to the suburbs for various reasons.

  • Affordability: One of the most compelling factors favoring suburban home purchases is affordability. Reports indicate that suburban homes are, on average, 20-30% cheaper than their urban counterparts. Lower mortgage payments make it easier for buyers to invest in larger homes and enjoy spacious backyards—features that urban apartments often lack.

  • Quality of Life: Suburban areas often boast lower crime rates, better school systems, and a family-friendly environment. Those prioritizing a quality lifestyle find these factors vital when choosing where to settle down. Access to parks, recreational areas, and a generally slower pace of life make suburbs attractive to those raising children.

  • Community Feel: The suburban community atmosphere offers connections that many buyers crave. Tight-knit neighborhoods with block parties and local events create a sense of belonging, especially appealing to young families and retirees looking to establish roots.

Demographic Shifts Influencing Moves

Millennials and Gen Z are at the forefront of influencing market trends in 2023. As these generations enter home-buying age, their preferences significantly shape both urban and suburban markets.

  • Diverse Homebuyer Preferences: Younger buyers prioritize walkability, local amenities, and community engagement. They seek neighborhoods with cafes, shopping, and cultural attractions. This value toward connectivity has prompted some suburbs to revamp their local offerings to attract buyers.

  • Sustainability and Green Goals: Eco-consciousness is growing among younger generations. As a result, urban and suburban areas offering sustainable living options—like energy-efficient homes, public transportation, and community gardens—are likely to prosper in 2023.

Urban vs. Suburban: What’s Driving Choices?

In making the ultimate decision between urban and suburban living, homebuyers are considering a multitude of factors, both emotional and practical.

  • Location, Location, Location: Proximity to work, family, and social networks significantly influences home-buying decisions. Homebuyers often prioritize locations with quick access to work and essential services, leading many to seek compromise areas that offer both accessibility and spaciousness.

  • Health and Safety Concerns: The pandemic has nudged many homebuyers to evaluate health-oriented aspects of either living arrangement. Access to healthcare, recreational spaces for outdoor activities, and overall population density play vital roles in deciding between urban and suburban environments.

  • Resale Value Considerations: Buyers in 2023 are also keeping an eye on the long-term resale value of their homes. Urban areas, while pricier, may offer better resale prospects due to demand trends. Conversely, well-located suburban homes might also provide good appreciation rates as buyers increasingly seek out these spaces.

Trends and Projections for 2023

Real estate experts and market analysts continue to observe significant trends shaping the decisions made by homebuyers in 2023.

  • Shift in Migration Patterns: Cities such as Austin, Denver, and Phoenix are seeing an influx of new residents. Urban dwellers are gravitating toward these metropolitan areas that boast a hybrid lifestyle, combining urban amenities with suburban sprawl.

  • Enhanced Technology: Smart home technology is increasingly appealing to new buyers. Homes equipped with advanced technology for sustainability, security, and convenience are favorable in both urban and suburban markets, driving sales and enhancing living experiences.

  • Investment in Transportation: Suburban areas that invest in transportation infrastructure, including public transit options and commute-friendly roadways, are emerging as hot spots. Communities that blend modern convenience with suburban charm will likely continue to rise in property value.

  • The Rise of ‘15-Minute Cities’: Environments designed around the concept of everything a resident needs being within a 15-minute walk could significantly impact homebuyer preferences. Urban areas adopting this model may retain their appeal, countering the traditional suburban sprawl model.

Finally, Homebuyers’ Decision-Making Process

While navigating through these variables can be daunting, prospective homebuyers can approach the task strategically:

  • Research and Analysis: Prospective buyers should undertake thorough research of both urban and suburban options, assessing property values, local amenities, safety, and lifestyle offerings. Participating in local community events can also provide firsthand experience of the living environment.

  • Financial Assessment: Buyers need clarity on their financial health, setting budgets that account for not just the mortgage but also property taxes, maintenance, and insurance to ensure a sound investment.

  • Consultation with Professionals: Engaging real estate agents familiar with both urban and suburban markets can provide valuable insights and increase the likelihood of a successful purchase.

The evolution of living preferences reveals a complex landscape in which urban and suburban lifestyles offer both advantages and challenges. Whether a homebuyer decides to head to the city or venture into suburban life, understanding personal priorities, lifestyle aspirations, and economic considerations will undoubtedly guide their choices in 2023.

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