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TBH Land > Blog > Islands > U.S. Islands > Your Guide to Emerging American Island Markets: What to Watch for in 2023
Your Guide to Emerging American Island Markets: What to Watch for in 2023
U.S. Islands

Your Guide to Emerging American Island Markets: What to Watch for in 2023

TBH LAND
Last updated: October 6, 2025 7:18 pm
TBH LAND Published October 6, 2025
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Your Guide to Emerging American Island Markets: What to Watch for in 2023

Understanding Island Markets

Emerging island markets in the United States provide unique opportunities for investors, entrepreneurs, and tourists alike. As the dynamics of the tourism industry and the real estate sector evolve, these small yet vibrant communities are ripe for growth and investment. Here’s a closer look at what to expect in various island markets in 2023.

Contents
Your Guide to Emerging American Island Markets: What to Watch for in 2023Understanding Island MarketsKey Factors Driving GrowthNotable Emerging Islands to Watch1. Vashon Island, Washington2. Tiburon, California3. Sullivan’s Island, South CarolinaKey Economic IndicatorsChallenges to ConsiderEffective Strategies for InvestingCommunity EngagementUpcoming Trends to MonitorConclusion

Key Factors Driving Growth

  1. Tourism Revitalization Post-Pandemic
    The COVID-19 pandemic significantly affected island tourism. As travel restrictions ease, pent-up demand among travelers is expected to revitalise tourism-dependent economies. Destinations like Maui, Key West, and Nantucket are projected to see an influx of visitors, pushing growth in local businesses and rental markets.

  2. Real Estate Development
    The real estate market on islands is poised for growth with increased demand for vacation homes and rental properties. Developers focusing on sustainable and eco-friendly housing projects will likely stand out, meeting the growing consumer preference for environmentally-conscious living.

  3. Remote Work Trends
    The rise of remote work has made it easier for individuals to relocate to more picturesque and tranquil environments. Many are choosing islands as their new home base, leading to increased demand for both commercial spaces and residential properties.

Notable Emerging Islands to Watch

1. Vashon Island, Washington

  • Location & Accessibility: Just a ferry ride from Seattle, Vashon Island offers a blend of nature and community appeal.
  • Real Estate Trends: With competitive pricing compared to mainland properties, Vashon has attracted remote workers and artists. Projects focusing on sustainable housing will be in high demand.
  • Tourism Appeal: Arts festivals and farmer’s markets could enhance Vashon’s tourism profile, drawing visitors interested in local culture.

2. Tiburon, California

  • Location & Accessibility: Located in the San Francisco Bay Area, Tiburon is known for its stunning views and close-knit community.
  • Growth Factors: The demand for luxury residences is surging as affluent families seek quieter living without sacrificing proximity to urban amenities.
  • Investment Opportunities: Real estate investment is expected to flourish, especially in waterfront properties that offer potential for high rental yields.

3. Sullivan’s Island, South Carolina

  • Location & Accessibility: This barrier island is just a short drive from Charleston, making it appealing to both tourists and residents.
  • Real Estate Insights: Property values have been steadily increasing, and with the island’s growing popularity, new constructions are anticipated to cater to vacation rentals.
  • Cultural Tourism: The island’s history and proximity to Charleston can boost cultural and heritage tourism, expanding market opportunities.

Key Economic Indicators

  • Visitor Arrivals: Tracking the number of tourists visiting these islands can provide insights into market health. Areas with growing visitor numbers often experience a significant boost in local businesses and rental markets.
  • Real Estate Pricing Trends: Observing changes in property values can help identify when to invest or divest in specific markets.
  • Employment Rates: An uptick in local employment, particularly in tourism and hospitality, will indicate a thriving economy.

Challenges to Consider

  1. Environmental Concerns
    Rising sea levels and climate change increasingly threaten many island markets. Investors should assess sustainability practices and local policies aimed at combating these challenges.

  2. Regulatory Hurdles
    Each island has unique zoning laws and regulations that can affect development. It is essential to research local policies thoroughly before investing.

  3. Infrastructure Limitations
    Depending on the location, some islands may struggle with infrastructure issues, such as transportation and utilities. These can significantly impact quality of life and business operations.

Effective Strategies for Investing

  • Focus on Diverse Revenue Streams: Invest in island markets with a mix of tourism, local businesses, and remote work facilities to weather economic fluctuations.
  • Leverage Technology for Marketing: Utilize social media and online platforms to market properties and services to a broader audience.
  • Collaborate with Local Governments: Understanding local policies and engaging with government initiatives can provide insights into future developments and investment opportunities.

Community Engagement

Engaging with local residents and stakeholders is vital. Participating in community events, supporting local businesses, and getting involved in sustainability initiatives can help create goodwill, paving the way for successful investments.

Upcoming Trends to Monitor

  • Sustainability Initiatives: As climate change awareness increases, sustainability-focused projects are likely to rise. Investors should pay attention to how communities are adapting and building resilience.
  • Health and Wellness Tourism: More travelers are seeking wellness retreats; thus, islands focusing on health-oriented activities may emerge as prime tourist destinations.
  • Technological Advances: Innovations in transportation and accommodation booking platforms will likely reshape how tourism operates on islands, making them more accessible to a broader audience.

Conclusion

Emerging island markets offer a plethora of opportunities for investment and growth. By understanding regional characteristics, economic indicators, and potential challenges, stakeholders can navigate these markets effectively in 2023. Focusing on sustainable practices, engaging with local communities, and adapting to trends will lead to success in these vibrant island economies.

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